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Does Brand Matter When It Comes to Unified Communications?

Brand

Geico’s recent car insurance taste test commercials (a spoof on the Pepsi challenge) got me wondering about the amount of power that brands wield on telecom B2B buyers and influencers. Specifically, what’s a brand’s role in cloud-based unified communications? If Level 3 were to host a unified communications service using a particular session border controller, [...]

Howdy Partner: Introducing Strategic Alliances

cowboy

By way of a quick intro, my name is Justin Cooper or as my 11 plus years at Level 3 has afforded me:  Coop. I am part of our strategic alliances team that works on developing and delivering “best of breed” solutions to the enterprise market with industry partners that complement our own services.  How’s [...]

When to Bundle the Network in Cloud Services

buildingclouds

So we recently surveyed our enterprise customers and found that when it comes to advice about implementing the cloud, they want to hear from 1. Third party consultants 2. Systems integrators 3. Application vendors Which got us thinking about something – that is, if you are a local system integrator or VAR you may find [...]