Are You Ready For Some Football?

Nebraska-Michigan.  Texas Christian-Syracuse.  Oregon-Colorado.  Wait, what?  These aren’t your typical college football rivalries- but they will be for the foreseeable future now that last year’s conference realignment has taken effect and schools have moved around more than Nick Saban’s college coaching career.  The underlying reason for all this movement is pretty basic, really.  Money.  It all comes down to money.  Oh, and TV rights.

Because of broadcast television rights and the enormous deals that have been signed over the last two years, college football as we know it has been altered.  There’s no more Thanksgiving Friday game with Colorado and Nebraska; a tradition of the past.  When schools start seeking out the big dollars to fund their programs and bring in money for their universities, they naturally look to “greener pastures”, another conference that can provide that for them.  And that’s what happened, many times over.  You can trace it all back to the creation of the Big Ten Network, which began during the ’06-07 college season.  The Big Ten Network (BTN), a joint venture between Fox and the conference, gave the Big Ten Conference its own revenue stream to bring in money on top of the already-signed football and basketball deals it had in place.  This in turn created more revenue for the member schools, making the conference suddenly an attractive place to expand.  After a couple of years, the other conferences saw the success the BTN was having and wanted something similar.  Instead of creating their own networks and taking the risk on themselves, they started signing big money deals with a broadcaster over several years, showing commitment… and of course a guaranteed revenue stream.  Check out some of these deals that have been announced over the last two years:

ACC and ESPN: 12 years, $1.86 billion

SEC and ESPN: 15 years, $2 billion

Pac-12 and ESPN/Fox: 12 years, $3 billion

Texas and ESPN (the Longhorn Network): 20 years, $300 million

There’s an upside to all this mayhem for college sports fans, however.  In order to get payback on their investments, Fox, ESPN, and other broadcasters have committed to showing more sports from the member schools.   That Clemson-South Carolina baseball game that’s on Sunday afternoon in March? There’s a good chance you’ll be able to see that now.  Most of these deals include the broadcast of 300-500 games per year, which means they’re not all about football and basketball.  With all these new games on TV and online, Level 3 launched VenueNet Lite to help make sure the broadcasted games are of the highest quality.   Coming from a college athletics background, I’m making it my personal goal to help broadcasters show as many college sports as possible.  Everyone knows the real passion is in college, right?

College lacrosse, anyone?

The following two tabs change content below.

Steve Mokan

I work as a Segment Manager for Level 3 where I develop the strategy and marketing tools needed to expand our growing footprint of Content-based products with College and Professional Sports. When I’m not in the office, I like to enjoy all that Colorado has to offer- which means lots of mountain biking, skiing, hiking, and photography.

One thought on “Are You Ready For Some Football?

  1. Seeing all of this happen over the past 3 years has been somewhat amazing. The landscape of college athletics as we knew it has evolved in front of our eyes and I think that we have only seen the first wave. The Big East nees to get ready to be raided again (PItt, WVU, Syracuse, Uconn). With the Big12 on life support already, if talks progress for Texas A&M to join the SEC, you can kiss that baby goodbye too. Who else with the SEC go after? Tx, Okla, Clemson, FSU, Miami?…..
    Yes, this is all about the mighty $$$. At least we will have good options to watch all of the NEW rivalries (Nebraska-Penn St as an example).

Leave a Reply

Your email address will not be published. Required fields are marked *


− four = 5

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>