In times of trouble, what you don’t know can really add to the problem. The full impact of Hurricane Sandy, now known as Superstorm Sandy, has yet to be determined. As I write this, thousands of people are still without power, thousands more are salvaging what is left of their homes and people all over the world want to know how they can help as they watch this devastating storm impact so many lives.
For people both in and not in Sandy’s path, being able to see what was happening on smartphones, tablets and TV was critical. What you might not know is that some of the people who produced those broadcasts stayed in their studios during the storm, and they leveraged Level 3’s network technology to ensure that people had the information that they needed.
In the video below, which was recorded on Oct. 31st, I describe how Level 3 worked with a major broadcaster to help them get their job done.
Being able to provide terrestrial connectivity between the East Coast and our Denver facilities provided the diversity and redundancy they needed to be on the air, if power went down for them. Considering the situation, ongoing broadcasting truly was important and also risky, so much so that National Association of Broadcasters President and CEO Gordon Smith issued a statement on coverage recognizing “the remarkable work of our radio and TV station colleagues putting themselves in harm’s way to keep millions of people safe and informed on the devastation of this deadly storm.”1
In a crisis, we rely on technologies to provide up to the minute information. And the tireless effort of the Level 3 team helped keep our customers operational during the storm.
1. http://www.tvtechnology.com/article/nyc-tv-broadcasters-stay-on-air-during-sandy-/216178
About Jennifer Cleveland
