The story surrounding the creation of the Vyvx name has become an urban legend inside our company. Actually several urban legends – you might get a different story depending on whom you talk to. Here’s the one I like best.
When the service was being created twenty or so years ago the marketing team was trying to come up with a name. They hired a brand consultant and asked for a name that could be registered all over the world. That essentially means you need a brand name that isn’t a real word. And one that likely contains no vowels. Otherwise it will probably mean something in one language or another. And that meaning could be bad. Oh and it had to be only four letters long – don’t know why.
Of all the names suggested Vyvx sounded like a combination of video and Fedex. Which turned out to be very suggestive of the actual service. If you want video absolutely, positively delivered – Vyvx it.
All that work for a name that ended up being used almost exclusively in the US. About three years ago we started a foray into Europe. So still not the most global service. But this month we finally went global and enabled the name to live up to the expectations set by the founders of the service. We announced that we have combined Vyvx with Global Crossing’s Genesis Solutions. As you can see from this map we now have a global video distribution network to rival any satellite operator. We have a presence in nearly every major broadcast market in the world.
And we also have eleven teleports just in case our fiber doesn’t reach somewhere our customers need us to go.
So what exactly does Vyvx do? Two things.
Firstly we are part of the broadcast contribution workflow. We move live video pictures, over our fiber network, from an event location back to a broadcasters master control. For example, at a sports venue, the remote crew connects video cables carrying the live broadcast from the production truck to a Vyvx VenueNet+ panel. We then carry the video feeds back to the master control.
But we also enable files to be sent back and forth over a data connection and provide voice connectivity so the local production team can talk to the master production team.
Another example is breaking news. If a story is breaking somewhere there is very often an ENG (Electronic News Gathering) link from the location of the news crew back to a local TV station. We then connect that local TV station back to a national broadcaster’s master control. They can then go live to air nationally or internationally.
All of those video feeds are also capable of being replicated inside our network. So a single feed can be sent to many broadcasters around the world. It is typical that a live event has a lead broadcaster – the one who deploys the cameras and local production crew. But they then allow other broadcasters to take those same pictures.
And we do those things in real time. So with minutes notice we set up the video feed across our network (we have thousands of locations connected) and then tear it down again when the transmission is finished. And we do that between 10,000 and 20,000 times a month.
Secondly, we are part of the broadcast distribution workflow. Here we take finished program feeds from a master control to the many DTH (Direct to Home) platforms around the world that provide that programming to consumers. These are dedicated fiber feeds that need to be continuously available. So when a broadcaster has a relationship with an MSO or a satellite TV operator we provide the link between the two as an alternative to satellite.
The combination of our two businesses now means we can do that on a truly global scale. From a tennis event in Melbourne Australia to a Turkish channel shown on a US cable system. Vyvx Solutions can be part of the workflow.
Vyvx really does now need to be a global brand. Because of the foresight of the founders many years ago we have a product name that works in all corners of the globe.
For those long-time users of Vyvx out there – where have you heard the name comes from? What’s your favorite Vyvx story? We’d love to hear your thoughts in the comments below.