13 Terms You’ll Google in 2013

“Predictions are preposterous.” -Jackie Mason

13 Terms You’ll Google in 2013

13 Terms You’ll Google in 2013

Jackie is right.  It’s darn near impossible to predict the future.  This is especially true in telecom.  However, as the dust settles on 2012 and we look ahead to 2013, there are a few key emergent trends that will have significant impact on the next 5-10-20 years of the Internet.  It’s with that in mind that we began scouring the Internet to understand what people will be talking about over the next 11 months.  Here is our shortlist:

  1. APT (Advanced Persistent Threat) – Most recently, Iran was accused of launching cyberattacks against major U.S. banks and, in turn, Stuxnet continues to threaten Iran’s infrastructure – nearly three years after first being discovered.  APTs are taking the battlefield online.
  2. Bigger Data – You’ve heard of Big Data.  Now comes Bigger Data. Experts estimate that we will double the amount digital information worldwide every two years.  Soon, we’ll need to speak in terms of yottabytes.
  3. Data Analytics –The enterprise wants to make use of its user data to inform decision-making in every area of its operations.  This will be is big business.
  4. DDoS (Distributed Denial of Service) – New stats show that 64 percent of banks have suffered a DDoS attack in the last 12 months, to highlight one sector of the business world.  For any business, understanding DDoS and ensuring your network can withstand such attacks is critical.
  5. EDoS Attack (Economic Denial of Sustainability Attack) – Another reason to take Cloud security seriously.  This form of cyberattack is gaining popularity as hackers capitalize on the Cloud computing phenomenon to break their victim’s budgets.
  6. Hacktivism – Politically and socially conscious hacking collectives have gained widespread notoriety for their response to the Sandy Hook tragedy and the recent passing of Aaron Swartz.  Is it civil disobedience or plain vigilantism? Regardless, expect the practice to continue and the debate to intensify.
  7. Internet of Things (IoT) – Much-heralded at CES 2013, it seems IoT has arrived.  Our smartphone, our lamps, our refrigerator, and our door locks can all communicate.  And now comes the difficult task of measuring the impact of “self-aware” objects have on productivity, security, and user privacy.  It’s a brave new world.
  8. M2M – An integral part of making IoT happen, M2M will become the “buzzword du jour” in tech circles, especially as enabling technologies like RFID enter into the public consciousness.
  9. Infrastructure as a Service (IaaS) – With the advent of IaaS, The Cloud is taking shape (cumulus humilis, anyone?) and looks poised to live up to its promise as enterprises begin to invest in their data infrastructure.
  10. NG911 (Next Gen 911) – Here comes text-to-911, which along with e911, is ushering in the next generation of emergency preparedness.  It likely goes without saying, but this is good news for everyone.
  11. Social TV – The days of single-screen engagement are dead.  This year, TV viewing becomes fully integrated with the online social experience as networks, social channels, and analytics firms team up to capitalize on the “always-on” social conversation.  Moreover, the sheer volume of content generated by this phenomenon is one of the central drivers of Bigger Data and Data Analytics.
  12. Software Defined Networking (SDN) – The promise of genuine network agility using SDN has the tech world abuzz and it seems that, as SDN matures, there will be a fundamental change in the way networks are built and managed.  Telecom professionals will want to ensure they’re working with an ISP that can scale and keep pace with the times.
  13. Waterholing – The first large-scale attack of this nature hit mid-2012 and proved successful, impacting over 4,000 users.  The bottom line is that cyber criminals are increasingly devious and network administrators must not only rise to the challenge, but get ahead of it.

Jackie Mason notwithstanding, that’s what we see when peering into our crystal ball.  Whether we’re right or wrong, it is shaping up to be a banner year for the Internet.

So tell us: Do you agree?  What term(s) are you already Googling?  And what acronyms will we all be talking about in 2014?

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Social and mobile marketer, blogger, cat owner, 'Law & Order' superfan, world traveler, history nerd, ice cream lover, volunteer, and wordsmith.

6 thoughts on “13 Terms You’ll Google in 2013

  1. Hello Ms. Sayer :
    Great to stay on top of and ahead of technology terminology as change is our only constant and definitions are our path to greater understanding and usage, etc….Moving at the speed of Google, etc….Going Forward, Keep In Touch…Michael.

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