I’ve been reflecting on the very different experience I had watching TV when I grew up when compared to my own children. We haven’t consumed TV in a “traditional” way for about five years. And for about two years before that we were experimenting with all the new ways of watching TV. That’s a significant amount of time for my teenage boys.
In trying to unpick the real differences I’ve decided that both the schedule and the bundle are dead for them. These may seem like cliches or even obvious but I cannot ever see them wanting to change how they consume media. I think they actually consume more than I did at their age but the way they choose to consume is so very different from my approach at their age, as I explain in the following video.
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