Online Prescription Concept

Healthcare Consumerism Contributes to Patient Engagement & Cost Savings

Studies and predictions around customer engagement and behavior trends focus on the empowered, online consumer. Forbes and Marketo cite that consumers expect super-personalized communications, consistent multi-channel interactions and sleek efficient tools. Payers are hit with delivering against these heightened expectations while responding to a host of new regulatory requirements. Luckily this double whammy has a…


Learning From the Debacle

The Obama administration’s last 2012 re-election campaign was highly tech-savvy, leveraging all forms of social and digital media to coerce a younger generation of voters. Every day millions of Americans log onto Facebook and over 6 billion hours of video are watched each month on YouTube. Clearly, the expertise and technologies exist, so why was…

HIT 2013

The Trifecta Box of HIT Adoption Drivers

Last Monday, Farzad Mostashari, National Coordinator for Health Information Technology (HIT), kicked of the 8th Annual Health IT Week with a question: “Is the time now?” There is a trifecta of factors making HIT adoption inevitable and the healthcare consumer is just one horse leading the race. Although it may feel like a sprint to…