Online Prescription Concept

Healthcare Consumerism Contributes to Patient Engagement & Cost Savings

Studies and predictions around customer engagement and behavior trends focus on the empowered, online consumer. Forbes and Marketo cite that consumers expect super-personalized communications, consistent multi-channel interactions and sleek efficient tools. Payers are hit with delivering against these heightened expectations while responding to a host of new regulatory requirements. Luckily this double whammy has a…

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Emergency

Learning From the Healthcare.gov Debacle

The Obama administration’s last 2012 re-election campaign was highly tech-savvy, leveraging all forms of social and digital media to coerce a younger generation of voters. Every day millions of Americans log onto Facebook and over 6 billion hours of video are watched each month on YouTube. Clearly, the expertise and technologies exist, so why was…

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