Level 3 Communications Blog
The interconnection of content delivery networks (CDNs) is currently a hot topic. Several network operators are pursuing a goal of establishing a federated content delivery infrastructure between their respective networks. Network equipment vendors have jumped into the space and are starting to develop solutions aimed at solving this problem. In the video below, I share some [...]
We deliver a LOT of video on behalf of our customers. Some of these customers are the very largest media brands in the world — companies that are rightly extremely protective of their brand and reputation. For many, many years traditional TV engineering teams have maniacally focused on the quality of their technical solutions. Everything [...]
“Not a lot of people know that,” as Michael Caine might say. Not a lot of people know how the television channels they tune in to are put together or how the content gets to their house. A channel is created in a broadcast facility run and operated by a broadcaster (Fox, NBC, BBC, etc.). [...]
According to The Diffusion Group (TDG) 13% of U.S. broadband households, or 10 million viewers, are considered Pay-TV Refugees. Far less serious than refugees of war, Pay-TV Refugees have left cable or direct-to-home satellite providers to watch video content streamed on the Internet. Nearly 3 million of these Pay-TV Refugees are “Cord Nevers,” viewers who have [...]
Brands and product owners spend billions and billions of dollars a year trying to generate awareness and sales for their products and services. Those dollars get spent with agencies, intermediaries and owners of eyeball space. The agencies are the ones who create the messaging and creative materials as well as determine what a campaign might [...]
If you are reading this, you are one of the nearly 2 billion people actively using social media. Social media has quickly become the de facto information and sharing source for people around the world – and like so many other large enterprises, Level 3 has taken an active role in the ongoing social conversation, [...]
Last month, Level 3’s Vyvx Solutions were an integral part of the technology that brought live pictures of Felix Baumgartner’s historic skydive to viewers all over the world. In some sense this is what we do all day, every day. The Red Bull Stratos Event is just one of many sporting, news and other events [...]
Back in 2008, millions of people watched then candidate Barack Obama accept the Democratic Presidential Nomination live from Invesco Field at Mile High Stadium in Denver… on television and potentially more importantly, on their computer. Level 3 was proudly involved as the official streaming partner for the Democratic National Convention, which was streamed for the [...]
When we entered the CDN space a few years ago a central part of our “pitch” to the large online media providers was that Level 3 would help build the best distribution platform for them. Best in the sense that the performance and cost matched our customers’ needs. And we did this because we recognized [...]
When Xfinity announced their Xbox 360 application and said that the data usage would not be counted against our bandwidth caps, we became curious. We wanted to understand more about how the traffic entered our homes and how it might be treated in comparison to the rest of the traffic coming through the same plug [...]
