Level 3 Communications Blog
I am the Director of Segment Strategy & Marketing for Digital Entertainment at Level 3 Communications and a newly indoctrinated casual gamer. When not working, I enjoy travel, surfing and snowboarding.
For several years now, content providers have enjoyed an exploding digital media market, driven by hungry U.S. consumers. Digital distribution sales in music, movies, video and games grew anywhere between 7 and 15% this past year, depending on the type of content1. To be clear, there are no signs that the U.S. market is cooling, [...]
According to The Diffusion Group (TDG) 13% of U.S. broadband households, or 10 million viewers, are considered Pay-TV Refugees. Far less serious than refugees of war, Pay-TV Refugees have left cable or direct-to-home satellite providers to watch video content streamed on the Internet. Nearly 3 million of these Pay-TV Refugees are “Cord Nevers,” viewers who have [...]
When will digital game distribution overtake physical media? The reason I ask is because I don’t want to drive across town to buy video games anymore, period. To be fair, I certainly don’t wish the fate of Blockbuster or Virgin Megastore on anyone. It’s just that, for both personal and professional reasons, the continuous growth [...]
As video gaming industry revenues continue to decline year over year, I still believe that gaming is a good place to be. Let’s flash back to Labor Day for a minute. Excitement around football season abounds. Fantasy football drafts are in full swing and we are poised to see how our hand-picked team performs. And [...]
At Casual Connect Gaming Conference in Seattle, the debate continued as to whether Smart TVs will become the next gaming device. The gaming industry expects to see 150 million connected TVs, whether it is Over-the-Top (OTT) TV or “smart” set top boxes (Cable or Roku) by 2016,. Today, however, from a game developer’s perspective, “Smart [...]
A colleague once told me that his goal was to build solutions that were so easy to explain to customers that his sales force could utter a short magic pitch and have the customer so entirely engaged that all they would have to say at the end was, “C’mon, you know you want it…” and [...]
Ever try to call your preteen on that really expensive mobile phone with the not-cheap monthly plan that you bought so that you can “keep in touch?” They never pick up. Fairly quickly you learn that they will only respond to texts, which works until they decide that they can’t be bothered with that either. [...]
